If you are building a website for any purpose, it is always a good idea to ensure that the website is SEO optimised. What does that mean? In short, having a website that is SEO optimised means that your website will show up in search results when your target audience begins looking for a product or service that you offer. In contrast, websites that are not SEO optimised will often be overlooked as they show up far down the list of hits, if even on the first page. If your goal is to have your target audience find you, thinking about your SEO is an absolute must.
How can you optimise for SEO? Fortunately, it isn’t difficult as long as you know which areas to focus on and where you should devote the majority of your time, energy, and resources. The list of things you will need to do to optimise your website is not long, but some of the items require a good deal of expertise and time devoted to get them right. That’s why most businesses opt for hiring out those tasks and there’s no reason that you shouldn’t be able to find the experts you need as well. There are plenty of skilled people out there looking to get paidworking from home. Freelancers are perfect for SEO work because they can take on your project and devote all of their time to getting it done right.
When looking at various freelance profiles, keep a keen eye out for anyone with specific skills in the following areas.
Modern website design with a focus on mobile devices is a must. You cannot get by anymore with a website that does not load on every device type available. As we are living in an increasingly mobile-centric world, the majority of your page visits will come from phones and tablets.
SEO backend is also essential, although often overlooked. Most people already know that link-building, content creation, keyword research, and metadata are vital to the SEO process. And, while you will need to find freelance talent skilled in those areas as well, the backend is far more technical and requires special skills. Look out for contract workers with experience in website auditing, indexing, Google analytics, link repair, and robot.txt, to name but a few. Another thing that an SEO professional will always do is go through all the necessary checks to ensure that you website is as fast as possible. There are many factors that go into a webpage’s speed and it’s always best to leave that task to those looking to share their expertise for a little paidwork.
Content marketing is another crucial area that a truly SEO optimised website will have under control. Every good content marketer knows that the task of keeping your website relevant and noticeable among the thousands of other websites offering similar services or products to yours, is to diversify the ways that you reach your clients. That means you will need someone who can help bring in trending topics, keep your website and brand visible on social media channels, continually create and post new content related your website, and much more.
Generally speaking, when people talk about SEO optimisation, the term is inclusive of a broad range of services designed to keep you in the green. Whether you choose to go with a reputable SEO agency who can take care of every aspect or your optimisation needs at once, or you prefer to hire individual experts in the various fields involved with SEO, the important thing is that you include it in your strategy for a successful website.